Do you need support booking a Ticket? Talk to our team.
(Please note: requests can only be handled in English or German.)
Do you have general questions about the event? Please check our FAQs first.
Do you need support booking a Ticket? Talk to our team.
(Please note: requests can only be handled in English or German.)
Do you have general questions about the event? Please check our FAQs first.
Tony's only Event in Europe
Four days to break through your limits, unleash your energy and walk on fire.
Experience every moment live in your language.
Erlebe jeden Moment live auf Deutsch.
Vive la experiencia completa en español. Traducción en tiempo real.
Vis chaque moment en direct en français.
Vivi ogni momento in diretta in italiano.
Beleef elk moment live in het Nederlands.
Przeżyj każdą chwilę na żywo po polsku.
Переживай каждый момент вживую на русском.
חווה כל רגע בשידור חי בעברית.
Ζήσε κάθε στιγμή ζωντανά στα ελληνικά.
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Four days to break through your limits, unleash your energy and walk on fire.
Tony's only Event in Europe
Experience every moment live in your language.
Interpreted by real humans. No AI. No delay. Erlebe jeden Moment live auf Deutsch.
Übersetzt von echten Menschen. Keine KI. Keine Verzögerung. Vive cada momento en directo en español.
Interpretado por personas reales. Sin IA. Sin retraso. Vis chaque moment en direct en français.
Interprété par de vraies personnes. Sans IA. Sans délai. Vivi ogni momento in diretta in italiano.
Interpretato da persone reali. Niente IA. Nessun ritardo. Beleef elk moment live in het Nederlands.
Getolkt door echte mensen. Geen AI. Geen vertraging. Przeżyj każdą chwilę na żywo po polsku.
Tłumaczone przez prawdziwych ludzi. Bez AI. Bez opóźnień. Переживай каждый момент вживую на русском.
Перевод живыми людьми. Без ИИ. Без задержек. חווה כל רגע בשידור חי בעברית.
מתורגם על ידי אנשים אמיתיים. ללא בינה מלאכותית. ללא עיכוב. Ζήσε κάθε στιγμή ζωντανά στα ελληνικά.
Διερμηνεία από αληθινούς ανθρώπους. Χωρίς ΑΙ. Χωρίς καθυστέρηση.
Interpreted by real humans. No AI. No delay. Erlebe jeden Moment live auf Deutsch.
Übersetzt von echten Menschen. Keine KI. Keine Verzögerung. Vive cada momento en directo en español.
Interpretado por personas reales. Sin IA. Sin retraso. Vis chaque moment en direct en français.
Interprété par de vraies personnes. Sans IA. Sans délai. Vivi ogni momento in diretta in italiano.
Interpretato da persone reali. Niente IA. Nessun ritardo. Beleef elk moment live in het Nederlands.
Getolkt door echte mensen. Geen AI. Geen vertraging. Przeżyj każdą chwilę na żywo po polsku.
Tłumaczone przez prawdziwych ludzi. Bez AI. Bez opóźnień. Переживай каждый момент вживую на русском.
Перевод живыми людьми. Без ИИ. Без задержек. חווה כל רגע בשידור חי בעברית.
מתורגם על ידי אנשים אמיתיים. ללא בינה מלאכותית. ללא עיכוב. Ζήσε κάθε στιγμή ζωντανά στα ελληνικά.
Διερμηνεία από αληθινούς ανθρώπους. Χωρίς ΑΙ. Χωρίς καθυστέρηση.
🗓️ 25-28 June 2027 | 📍 Cologne Germany
get your tickets now
About Unleash the Power Within
Unleash the power to break through any barrier
Master State
Master Your Emotional State
Action Plan
More Than Motivation
Your 4 Days
Lasting Transformation in 6 Steps
01
Break Free from Inner Limitations
Shatter destructive patterns that have been holding you back and start living life on your own terms—free, powerful, and unstoppable.
02
Master Tony's Proven Success Formula
Unlock the strategies Tony has used to help millions achieve lasting success—whether in business, relationships, or personal growth.
03
Overcome Stress and Daily Overwhelm
Gain powerful techniques to stay calm, focused, and in control under pressure. Achieve true inner balance and bring harmony into every area of your life.
04
Unleash Boundless Energy
Tap into peak performance by optimizing your body at the deepest level—feel unstoppable energy and vitality like never before.
05
Rewire Your Mind for Massive Success
Transform the way you think and unlock a powerful, success-driven mindset. Build the mental strength needed to conquer challenges and seize new opportunities.
06
Turn Drive Into Lasting Results
Learn how to harness your momentum and push past limits to achieve breakthroughs in every aspect of your life—career, relationships, and beyond.
Science meets transformation
A study by the Snyder Lab for Genetics at Stanford University showed long-term benefits for participants in Unleash the Power Within:
300%
Increasing the ability to reprogramme old beliefs, reprioritise and increase inner motivation.
159%
Increase in hormones that enhance learning ability.
139%
Healthier hormonal balance with optimized cortisol levels – supporting motivation and sustainable success.
About tony robbins
The World’s #1 Life & Business Coach
Tony Robbins - The man who transformed millions
For over 45 years, Tony Robbins has been transforming lives – not just through inspiration, but through methods proven by science and trusted by millions.
50 million people transformed across 195 countries
Trusted advisor to the most influential: Serena Williams, Hugh Jackman, Marc Benioff
45 years of experience in psychology and neuroscience
But here’s the thing: Tony is coming to Europe just ONCE. If you miss this opportunity, you might wait years - or forever - for the next chance.
More than just a ritual – it’s a breakthrough
The Legendary Firewalk
You’re standing before the fire.
Your heart is racing. And this is where transformation begins: when you step forward instead of back.
The Firewalk is more than a ritual – it’s a symbol of courage, focus, and breaking through fear.
Barefoot, you’ll walk across glowing coals. Sounds impossible? That’s the point. In that moment, you’ll feel how powerful your mind is when you direct it with absolute focus.
For 35+ years, this experience has sparked lasting change for hundreds of thousands worldwide.
💡 Important: You don’t have to walk. The choice is yours – to step onto the fire, or to witness it. Both can be life-changing.
With Tony’s guidance, you’ll discover a new identity – the version of you that no longer holds back.
If you can walk through fire, there’s nothing you can’t do.
Your heart is racing. And this is where transformation begins: when you step forward instead of back.
The Firewalk is more than a ritual – it’s a symbol of courage, focus, and breaking through fear.
Barefoot, you’ll walk across glowing coals. Sounds impossible? That’s the point. In that moment, you’ll feel how powerful your mind is when you direct it with absolute focus.
For 35+ years, this experience has sparked lasting change for hundreds of thousands worldwide.
💡 Important: You don’t have to walk. The choice is yours – to step onto the fire, or to witness it. Both can be life-changing.
With Tony’s guidance, you’ll discover a new identity – the version of you that no longer holds back.
If you can walk through fire, there’s nothing you can’t do.
Agenda
Reprogram yourself - in just 4 days
DAY 1
Breakthrough: Turn Fear Into Power
The day of the Firewalk. You walk barefoot across glowing coals – but the fire is just the symbol. The real breakthrough happens inside: you face the fear that's been running your life on autopilot, and you learn to flip your emotional state in seconds. By the end of the day, fear stops driving.
→ Cross the coals – and shatter what you thought was your limit
→ Break the patterns that have quietly run your life
→ Take control of your emotional state – on command, in seconds
→ Cross the coals – and shatter what you thought was your limit
→ Break the patterns that have quietly run your life
→ Take control of your emotional state – on command, in seconds
DAY 2
Momentum: Close the Gap
There's a gap between where you are and where you know you could be. Today you close it. Using Tony's Ultimate Success Formula, you get truly honest about every area of your life – career, money, relationships, health – and make the two decisions that change your trajectory. Because your destiny is shaped in your moments of decision.
→ See exactly where you stand, in every area that matters
→ Make the decisions you've been putting off for years
→ Leave with real momentum – not just another motivational high
→ See exactly where you stand, in every area that matters
→ Make the decisions you've been putting off for years
→ Leave with real momentum – not just another motivational high
DAY 3
Transformation: Clear Inner Conflict
You already know what to do. So why don't you do it? It's not discipline – it's an inner conflict. One part of you wants it, another hits the brakes. Today, through the legendary Dickens Process, you break the beliefs that have held you back and replace them with ones that pull you forward.
→ Find the real reason you've stayed stuck
→ Rewrite the beliefs running quietly in the background
→ Become someone who acts the moment a decision is made
→ Find the real reason you've stayed stuck
→ Rewrite the beliefs running quietly in the background
→ Become someone who acts the moment a decision is made
DAY 4
Vitality: The Power of Your New Identity
Strategy is worthless without the energy to live it. On the final day, you take full ownership of your body – your breath, your fuel, the biochemistry behind how you feel every single day. You leave knowing exactly how to keep this energy long after the arena lights go out.
→ Build energy that holds up under real life, not just a weekend
→ Understand what's actually been draining you – and how to turn it around
→ Walk out with a plan you can start Monday morning
→ Build energy that holds up under real life, not just a weekend
→ Understand what's actually been draining you – and how to turn it around
→ Walk out with a plan you can start Monday morning
Secure Your Seat at UPW 2027
25-28 June 2027 | Cologne Germany
Join the waitlist
Ticket Categories
Included in every ticket:
✓
4 days UPW Europe
✓
Firewalk Experience
✓
Event-Workbook
✓
Online follow-up workshop
799 €
1.799 €
−56%
Silver
Seat: In the upper tier
✓
4 days UPW Europe
✓
Firewalk Experience
✓
Event-Workbook
✓
Online follow-up workshop
Silver Specials include:
+
Seat in the upper tier
999 €
2.399 €
−58%
Gold
Seat: In the lower tier
✓
4 days UPW Europe
✓
Firewalk Experience
✓
Event-Workbook
✓
Online follow-up workshop
Gold Specials include:
+
Seat in the lower tier
1.799 €
3.499 €
−49%
Ultimate
Seat: On the arena floor
✓
4 days UPW Europe
✓
Firewalk Experience
✓
Event-Workbook
✓
Online follow-up workshop
Ultimate Specials include:
+
Seat on the arena floor
+
VIP entrance
2.899 €
4.499 €
−36%
Black VIP
Seat: Exclusive Box
✓
4 days UPW Europe
✓
Firewalk Experience
✓
Event-Workbook
✓
Online follow-up workshop
Black VIP Specials include:
+
Exclusive VIP-Box (private balcony box)
+
VIP entrance
+
Private Restroom
+
All-day catering & drinks (non-alcoholic)
3.599 €
5.499 €
−35%
Diamond Premium
Seat: Tony's Zone
✓
4 days UPW Europe
✓
Firewalk Experience
✓
Event-Workbook
✓
Online follow-up workshop
Diamond Premium Specials include:
+
Seat in Tony's zone (closest to Tony)
+
VIP entrance
+
Lounge access
+
All-day catering & drinks (non-alcoholic)
24 hours ahead of everyone else.
Sign up and get access to Super Early Bird tickets 24 hours before the official launch
Sign up now to get early access:
Bringing Your Team or Friends?
Transform together and save big! Special group rates available for 10+ people. Exclusive Black Box experiences for the ultimate VIP treatment.
Want to Join Virtually? You Can.
Whether you’re front row in the arena or tuning in from your living room — the transformation is real. Now you can experience UPW Europe live online for just 399 €.
is the payment provider and official partner for Unleash the Power Within Europe
Other exclusive UPW extras
Turn your UPW breakthrough into lasting transformation — with these exclusive bonuses, included with your ticket.
Your personal UPW workbook
This is your step-by-step roadmap to an extraordinary life — designed to help you capture every breakthrough from UPW and turn it into action.
This will help you to:
🌍 Available in 10 languages: English · German · French · Italian · Spanish ·
Dutch · Polish · Greek · Hebrew · Russian
Dutch · Polish · Greek · Hebrew · Russian
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Exclusive reflection workshop
After the event, you’ll join a live online workshop to reflect, refocus, and put your breakthroughs into motion.
In this workshop, you will:
🎤 This workshop is conducted in English
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Why some people attend UPW every year
“
Coming with my partner was great, but doing the exercises with people I didn’t know gave me an even deeper experience. It helped me see myself in a new light, outside of our relationship. I grew as an individual here.
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Hannah L.
Personal Development Enthusiast
“
Before UPW, I gave too much power to the things that held me back. But now I understand—most of those fears were just illusions. I see more clearly now, and I know those ‘big blocks’ are actually very small.
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David M.
Senior Software Engineer
“
Experiencing Tony Robbins live – a truly transformative experience! The Firewalk showed me how to be brave and conquer my fears. I am walking away stronger than ever!
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Maya S.
Small Business Owner
“
The energy at UPW is unmatched! Tony Robbins showed me that limits exist only in my mind. I am motivated to push beyond my boundaries
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Ethan R.
Corporate Manager
Impressions of the 2024 UPW
Schau selbst, was Detlef D! Soost, Dieter Lange, Laura Malina Seiler & Co. über UPW sagen – und warum dieses Event sie so begeistert hat.
Join millions of people who have used Tony’s scientifically-backed strategies, tools, and psychology to break through their limitations and create the life of their dreams.
Tony’s world-class co-hosts
Our selected experts are here to inspire and empower you to fulfil your potential.
Joseph McClendon III
As a renowned neuropsychologist and performance specialist, he has worked with Hollywood stars, Olympic athletes and top CEOs. With over 35 years of experience and as a bestselling author, he inspires people around the world to overcome their mental and physical limits and realise their full potential.
Scott Harris
Founder of Ultimate Coach and Ultimate Expert. For over 20 years, Scott has been a leading coach and speaker helping people around the world achieve financial, physical and emotional success. With a deep passion for personal growth, he has spoken on the biggest stages and created transformational change.
Our simultaneous translation service
Experience UPW in Your Native Language
Experience UPW alongside a vibrant community from your country. Connect with like-minded people, build lasting friendships, and share the journey in your native language.
Translation Service
Don't miss a single word. Our certified interpreters translate the entire event live and in real time – professional, precise and in real time. No AI. No recordings. Just a real language experience.
Available in 9 languages including:
German, Spanish, Italian, Hebrew, French, Russian, Dutch, Polish and Greek
Available in 9 languages including:
German, Spanish, Italian, Hebrew, French, Russian, Dutch, Polish and Greek
The UPW Europe Location 2027
In 2027, UPW EUROPE will take place in one of Germany's most popular event locations.
LANXESS arena, Willy-Brandt-Platz 3, 50679 Köln
Located in the heart of Europe, with excellent transport links and a steady flow of international visitors, Cologne is the perfect destination for UPW Europe 2027. Known for its rich history, vibrant culture, and welcoming atmosphere, Cologne offers an unforgettable experience for all.
Getting there
Wherever you're coming from, Cologne is closer than you think
Arrive by Air
Wherever you're flying from, Cologne is easy to reach.
CGN · Cologne Bonn
Closest airport to the venue
Closest
DUS · Düsseldorf
Well connected, easy transfer
FRA · Frankfurt
Germany's main international hub
✈ Direct from the UK
London (STN & LGW), Manchester & Edinburgh fly nonstop into Cologne Bonn (CGN) in as little as 1h20.
Flying from elsewhere in Europe or beyond? All three airports connect daily with major airlines worldwide.
Arrive by Rail
Cologne Central Station is an important hub with high-speed trains connecting Cologne with various German and European cities.
Special Deutsche Bahn fares for UPW ticket holders — plus a direct option from the UK.
Traveling within Germany? Save with Deutsche Bahn
UPW ticket holders get exclusive Deutsche Bahn event travel conditions to Cologne.
•
Special conditions for event travel
•
BahnCard discounts can be combined
•
100% green energy on all DB trains
•
Your discount code is emailed to you after ticket purchase
Coming from the UK? Eurostar runs direct from London St Pancras to Cologne in about 5 hours, with one change in Brussels.
300+ Hotels near the venue
Budget to premium, all within easy reach.
0
hotels within easy reach of the venue
Budget
Mid-range
Premium
🛏 from
€49
/night
Hand-picked hotels close to Lanxess Arena and around Cologne, from budget to premium — short distances, easy booking, so you can focus on your UPW experience.
Important:
discounted hotel rates are only available after you've purchased your UPW ticket.
Arrive by Air
3 airports serve the venue — Cologne Bonn (CGN), Düsseldorf (DUS) & Frankfurt (FRA). Flying from the UK? Nonstop from London (STN & LGW), Manchester & Edinburgh in as little as 1h20.
See the flight routes
Arrive by Rail
Deutsche Bahn connects all major German cities directly to Cologne, with special event fares for ticket holders. Coming from the UK? Eurostar runs direct via Brussels.
See travel details
300+ Hotels
Perfect hotels for your UPW weekend
Rooms starting at €49/night. Budget to premium, all around the venue. Short distances to the arena, different categories, and easy booking.!
Find your hotel
A welcoming and vibrant city
With visitors from all over the world, representing diverse cultures, languages, and backgrounds, Cologne is known as one of the most welcoming cities in Europe. English is widely spoken, and the variety of food and cultural offerings provide opportunities for almost everyone to feel at home.
Explore Cologne
As soon as you arrive in Cologne, take some time to immerse yourself in the vibrant city life. Be mesmerised by the majestic Cologne Cathedral, stroll along the picturesque Rhine or immerse yourself in the delicious local cuisine. Thanks to the city's efficient public transport system, you can get around effortlessly and discover the impressive sights. Experience Cologne in all its diversity - an adventure that perfectly complements your stay at UPW Europe 2027.
Exclusive group offers and VIP-Box packages
Exclusive offers for group and VIP box packages at UPW 2027
Experience UPW 2027 with your team, friends or business partners in a very special way! Take advantage of our unbeatable offers for group bookings or secure a luxurious Black Box that offers you and your guests an unrivalled experience.
Premium experience
Private seating in black boxes with first-class service and spectacular views.
Advantages for groups
Special price advantages, personalised service and VIP access for group bookings of 10 people or more.
Personalised support
Our team will ensure that your UPW experience is smooth and memorable - from arrival to the end of the event.
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Exclusive European Host of UPW:
Greator is the largest platform and event company for self-development in Germany. Our mission is to make the most inspiring coaches and speakers accessible to as many people as possible in the form of events and coaching programmes. With personalities such as Barack Obama, Tony Robbins, Laura Seiler and many more, we support people on their way to a successful, happy and, above all, fulfilled life.
Over the past 10 years, Greator has grown to become the largest platform for coaching and personal development in the German-speaking world. We reach over three million people every month via YouTube and our podcast. Our events have had over 100,000 visitors in recent years.
Frequently asked questions
What is Unleash the Power Within (UPW)?
UPW is a powerful, multi-day event designed by Tony Robbins to help people overcome their mental, emotional and physical limitations. Through proven strategies, transformative exercises and life-changing inspiration, you'll learn how to turn your fears into strength, build unstoppable momentum and create the life you truly deserve. Are you ready for your breakthrough?
Who is UPW suitable for?
UPW is for anyone looking for change, growth and fulfilment - whether you want to get to the next level professionally, improve your relationships or develop personally. Whether you have been following Tony Robbins for a long time or have just discovered him: UPW offers you the tools you need to achieve your goals.
What makes UPW different from other events?
UPW is no ordinary conference - it is a transformative experience. With over 45 years of experience working with millions of people worldwide, Tony Robbins offers unique, science-based approaches that appeal to both the mind and the emotions. The focus is not just on inspiration, but on sustainable, measurable change in your life. After UPW, you will never be the same again.
How can I be sure that UPW will help me?
UPW is based on proven methods and techniques that have helped millions of people achieve their goals and transform their lives. From Hollywood stars to elite athletes, Tony Robbins has helped people in all walks of life. With the tools you learn at UPW, you too will be able to overcome your challenges and realise your full potential.
Will the event be translated into several languages?
Yes, UPW Europe 2027 will be simultaneously translated into several languages to ensure that you can fully understand the content. You can simply select the "Ticket including translation" during the order process and book your preferred language. The following languages are available: German, Spanish, French, Italian, Russian, Hebrew, Polish, Dutch and Greek. So you can experience the event in the language you are most comfortable with.
Is catering included in my ticket?
With Silver, Gold and Ultimate tickets, you can conveniently purchase food & drinks at the concession stands inside the arena. With the Black Ticket, catering is included in your private box. With the Diamond Premium Ticket, you’ll receive exclusive premium catering in the Club Lounge and BACKSTAGE Restaurant. Diamond Tickets that were purchased through Tony Robbins or included as a bonus do not include catering – food & drinks can also be purchased directly inside the arena.
How should I plan my arrival and departure?
UPW is a full-immersion experience with sessions running from early morning until late into the night. To ensure a stress-free start, we recommend arriving on Thursday (June 24) for early check-in. Since the event concludes Sunday evening, we advise booking your departure for Tuesday morning so you don’t miss a single moment of the transformation.
Where should I stay during UPW 2027?
We have reserved exclusive hotel allocations around the LANXESS arena and in the heart of Cologne for UPW participants. The selected hotels offer short distances to the venue, different categories, and special discounted rates.
Please note: Discounted hotel offers are only available after purchasing your UPW ticket and while limited availability lasts.
You can access the hotel map here:
View hotel options