Four days to break every limit.
Walk on fire. Rewire old beliefs. Leave with the energy to make it last.
Get your UPW ticketsIt's not magic. It's a system.
For almost 50 years, one question stayed unanswered.
How does Tony actually do it?
The hidden drivers
Six universal needs run every person alive, and explain why two people react in opposite ways to the same moment.
The anatomy of a breakthrough
Watch a block that looked permanent for years dissolve in a single conversation.
More than a motivational high
Evidence that convinced sceptical scientists this is a psychological law, not a stage show.
Free · Streaming 8–18 October · Any device
Most people stop at inspiration. You keep going.
Unleash the Power Within
Four days on your feet in one arena. The firewalk, the state shifts, the breakthroughs that started it all. This is where most people begin.
- The legendary Firewalk — barefoot, real coals, real transformation
- Live translation in 9 languages — by real interpreters, not AI
- Backed by Stanford research — measurable shifts in belief and energy
A study by the Snyder Lab for Genetics at Stanford University
Tracking long-term benefits for participants at Tony Robbins events.
Increased ability to reprogramme limiting beliefs
Rise in hormones that promote neuroplasticity
Improvement in cortisol-to-testosterone ratio
What if your breakthrough became someone else's?
Every year, UPW changes thousands of lives. Some of them are ready to do the changing themselves. This is the path we built for them.
Never public until now — Tony's complete methodology, for the first time in a structured curriculum.
A growing network of certified coaches across Europe, supporting each other.
Not an event. Not a weekend. A year and a half with Tony's own Head-Coaches by your side.
The only thing that's keeping you from getting what you want is the story you keep telling yourself.Tony Robbins
The World's #1 Life & Business Coach
For over 45 years, Tony Robbins has been transforming lives – not just through inspiration, but through methods proven by science and trusted by millions.
- 50 million people transformed across 195 countries
- Trusted advisor to the most influential — Serena Williams, Hugh Jackman, Marc Benioff
- 45+ years of experience in psychology and neuroscience
At Unleash the Power Within, you don't just hear about that system — you experience it yourself, live, over four transformative days.
What people say about Tony Robbins
“Tony Robbins helped me discover what I am really made of. With Tony's help, I've set new standards for myself, and I've taken my tennis game—and my life—to a whole new level!”
“I was able to talk to Tony Robbins right after I got hurt and Mr. Robbins inspired me a lot to never lose my soul and always be myself. Like I've learned the human body can give out on you but your soul is there forever.”
“I feel on top of the world. I feel incredible, I feel motivated, I feel empowered. I am the master of my own destiny.”
Who is Greator?
Reach that speaks for itself
We're the largest platform for coaching and personal development in the German-speaking world, reaching over four million people every month and more than 170,000 people at our live events.
Europe's biggest stage for growth
Our Greator Festival is Europe's largest event for personal development. Speakers from Barack Obama and Sadhguru to Wim Hof and Tony Robbins have shared their work on the Greator stage.
Years alongside Tony
We organise and market his flagship event, Unleash the Power Within, across Europe, and we've co-created two documentaries with Tony: UNLEASHED and UNLOCKED.
Your past does not equal your future.Tony Robbins