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Tony Robbins – Unleash the Power Within Europe
4-7 September 2025 | Cologne Germany
Limited Seats available - RESERVE NOW!Live Translation Available
About Unleash the Power Within
Unleash the power to break through any barrier
Science meets transformation
A study by the Snyder Lab for Genetics at Stanford University showed long-term benefits for participants in Unleash the Power Within:
300%
Increasing the ability to reprogramme old beliefs, reprioritise and increase inner motivation.
159%
Increase in hormones that promote learning.
139%
Improvement in hormonal balance in relation to cortisol - an indicator of motivation and a biochemical success factor.
About Tony Robbins
The World’s #1 Life & Business Strategist
Tony Robbins
For over 45 years, Tony Robbins has empowered millions of people worldwide to break through their fears, unlock their potential, and achieve extraordinary success.
Tony’s proven methods blend psychology, neuroscience, and time-tested tools to deliver real, lasting change.
Tony's personal invitation to UPW Europe
Your advantages
Everything you need for lasting change
Break Free from Inner Limitations
Shatter destructive patterns that have been holding you back and start living life on your own terms—free, powerful, and unstoppable.
Master Tony's Proven Success Formula
Unlock the strategies Tony has used to help millions achieve lasting success—whether in business, relationships, or personal growth.
Overcome Stress and Daily Overwhelm
Gain powerful techniques to stay calm, focused, and in control under pressure. Achieve true inner balance and bring harmony into every area of your life.
Unleash Boundless Energy
Tap into peak performance by optimizing your body at the deepest level—feel unstoppable energy and vitality like never before.
Rewire Your Mind for Massive Success
Transform the way you think and unlock a powerful, success-driven mindset. Build the mental strength needed to conquer challenges and seize new opportunities.
Turn Drive Into Lasting Results
Learn how to harness your momentum and push past limits to achieve breakthroughs in every aspect of your life—career, relationships, and beyond.
Your life will no longer be the same
This intensive event offers you the space and strategies to break through your inner blocks, question your beliefs and values and discover the personal power that can change your future forever.
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Agenda
Your Shortcut to an Extraordinary Life
Day 1: Recognise your true potential
Hosted by Tony Robbins and Scott Harris
Transform fear into unstoppable confidence and take control of your destiny. Break through your inner limitations and unlock the power within you to create a life of passion, purpose, and fulfillment. This is where your journey to an extraordinary life begins.
Day 2: Create Unstoppable Momentum
Hosted by Joseph McClendon III & Scott Harris
Discover how to build momentum that never stops. Learn Tony’s proven strategies to stay laser-focused on your goals, crush obstacles, and take massive action that turns dreams into reality. It’s time to push beyond limits and accelerate your success.
Day 3: Transformation from the inside out
Hosted by Tony Robbins and Scott Harris
Success starts from within. Gain the tools to reprogram your mindset, conquer self-doubt, and build the confidence to achieve anything. This day will empower you with strategies to create lasting change and step into your highest potential.
Day 4: Awaken Boundless Energy
Hosted by Joseph McClendon III & Scott Harris
Recharge your mind and body with exclusive energy techniques designed to fuel your life beyond the event. Discover how to sustain peak energy levels, build resilience, and show up powerfully every single day—no matter what challenges come your way.
Impressions of the 2024 UPW
Join millions of people who have used Tony's science-based strategies, tools and psychology to overcome their limitations and create the life of their dreams.
Learn more nowYour co-hosts
Our selected experts are here to inspire and empower you to fulfil your potential.
Joseph McClendon III
As a renowned neuropsychologist and performance specialist, he has worked with Hollywood stars, Olympic athletes and top CEOs. With over 35 years of experience and as a bestselling author, he inspires people around the world to overcome their mental and physical limits and realise their full potential.
Scott Harris
Founder of Ultimate Coach and Ultimate Expert. For over 20 years, Scott has been a leading coach and speaker helping people around the world achieve financial, physical and emotional success. With a deep passion for personal growth, he has spoken on the biggest stages and created transformational change.
Secure your transformation - Join us now!
Silver
Seat:
In the upper tier
In the upper tier
Save 33 % TODAY!
Limited tickets
4 days UPW Europe
Firewalk Experience
Event-Workbook
Online follow-up workshop
Translation available
💳 Interest-free installments available.
Gold
Seat:
In the lower tier
In the lower tier
Save 16 % TODAY!
Limited tickets
4 days UPW Europe
Firewalk Experience
Event-Workbook
Online follow-up workshop
Translation available
💳 Interest-free installments available.
Black VIP
Seat:
Exclusive box
Exclusive box
Save 37 % TODAY!
4 days UPW Europe
Firewalk Experience
Exclusive VIP Box
Event-Workbook
Online follow-up workshop
Translation available
⚫️ Black Special:
VIP entrance
Drinks (non-alcoholic)
Catering (all meals)
Private Restroom
💳 Interest-free installments available.
Ultimate
Seat:
On the arena floor
On the arena floor
4 days UPW Europe
Firewalk Experience
Arena Floor Seating
Event-Workbook
Online follow-up workshop
Translation available
Diamond Premium
Seat:
Directly at the stage
Directly at the stage
Save 11 % TODAY!
4 days UPW Europe
Firewalk Experience
Seating At The Stage
Event-Workbook
Online follow-up workshop
Translation available
💎 Diamond Prem. Special:
VIP entrance
Lounge access
Drinks (non-alcoholic)
Catering (all meals)
💳 Interest-free installments available.
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Want to Join Virtually? You Can.
Whether you’re front row in the arena or tuning in from your living room — the transformation is real. Now you can experience UPW Europe live online.
LEARN MORE ABOUT THE VIRTUAL EXPERIENCE
Our simultaneous translation service
Experience UPW in Your Native Language
Languages offered
German, Spanish, Italian, Hebrew, French, Russian, Persian and Arabic
We offer translation services in these languages.
See what others are saying about Tony Robbins UPW
Exclusive offers for groups & black boxes
Exclusive offers for group and box contingents at UPW 2025
Experience UPW 2025 with your team, friends or business partners in a very special way! Take advantage of our unbeatable offers for group bookings or secure a luxurious Black Box that offers you and your guests an unrivalled experience.
Premium experience
Private seating in black boxes with first-class service and spectacular views.
Advantages for groups
Special price advantages, personalised service and VIP access for group bookings of 10 people or more.
Personalised support
Our team will ensure that your UPW experience is smooth and memorable - from arrival to the end of the event.
Are you interested?
Click the button, fill out the form and a member of our team will contact you shortly to discuss all the details and secure your exclusive UPW experience. Alternatively, you can contact us directly by phone at any time.
Exclusive Partner for UPW Europe: Greator
Greator is the largest platform and event company for self-development in Germany. Our mission is to make the most inspiring coaches and speakers accessible to as many people as possible in the form of events and coaching programmes. With personalities such as Barack Obama, Tony Robbins, Laura Seiler and many more, we support people on their way to a successful, happy and, above all, fulfilled life.
Over the past 10 years, Greator has grown to become the largest platform for coaching and personal development in the German-speaking world. We reach over three million people every month via YouTube and our podcast. Our events have had over 100,000 visitors in recent years.
The UPW Europe Location 2025
In 2025, UPW EUROPE will take place in one of Germany's most popular event locations.
LANXESS arena, Willy-Brandt-Platz 3, 50679 Köln
Cologne – 3 Airports, Many Hotels, and a Multilingual Hub in Europe
Located in the heart of Europe, with excellent transport links and a steady flow of international visitors, Cologne is the perfect destination for UPW Europe 2025. Known for its rich history, vibrant culture, and welcoming atmosphere, Cologne offers an unforgettable experience for all.
A welcoming and vibrant city
With visitors from all over the world, representing diverse cultures, languages, and backgrounds, Cologne is known as one of the most welcoming cities in Europe. English is widely spoken, and the variety of food and cultural offerings provide opportunities for almost everyone to feel at home.
Flights
Cologne is easily accessible from major international airports. Cologne Bonn Airport (CGN) is only a short drive from the city centre and offers numerous domestic and international flights. In addition, Düsseldorf (DUS) and Frankfurt (FRA) airports can be reached within a comfortable 1-hour train journey.
Train journey
Cologne Central Station is an important hub with high-speed trains connecting Cologne with various German and European cities. Whether you are travelling from Berlin, Munich, Brussels or Amsterdam, the excellent connections mean you can get to Cologne stress-free.
Explore Cologne
As soon as you arrive in Cologne, take some time to immerse yourself in the vibrant city life. Be mesmerised by the majestic Cologne Cathedral, stroll along the picturesque Rhine or immerse yourself in the delicious local cuisine. Thanks to the city's efficient public transport system, you can get around effortlessly and discover the impressive sights.Experience Cologne in all its diversity - an adventure that perfectly complements your stay at UPW Europe 2025.
Frequently asked questions
What is Unleash the Power Within (UPW)?
UPW is a powerful, multi-day event designed by Tony Robbins to help people overcome their mental, emotional and physical limitations. Through proven strategies, transformative exercises and life-changing inspiration, you'll learn how to turn your fears into strength, build unstoppable momentum and create the life you truly deserve. Are you ready for your breakthrough?
Who is UPW suitable for?
UPW is for anyone looking for change, growth and fulfilment - whether you want to get to the next level professionally, improve your relationships or develop personally. Whether you have been following Tony Robbins for a long time or have just discovered him: UPW offers you the tools you need to achieve your goals.
What makes UPW different from other events?
UPW is no ordinary conference - it is a transformative experience. With over 45 years of experience working with millions of people worldwide, Tony Robbins offers unique, science-based approaches that appeal to both the mind and the emotions. The focus is not just on inspiration, but on sustainable, measurable change in your life. After UPW, you will never be the same again.
How can I be sure that UPW will help me?
UPW is based on proven methods and techniques that have helped millions of people achieve their goals and transform their lives. From Hollywood stars to elite athletes, Tony Robbins has helped people in all walks of life. With the tools you learn at UPW, you too will be able to overcome your challenges and realise your full potential.
Will the event be translated into several languages?
Yes, UPW Europe 2025 will be simultaneously translated into several languages to ensure that you can fully understand the content. You can simply select the "Ticket including translation" during the order process and book your preferred language. The following languages are available: German, Spanish, French, Italian, Russian and Hebrew. So you can experience the event in the language you are most comfortable with.